Work History
Apr 2025 - current
Google Ads Specialist
IDB Mobile / Marbella
I am responsible for creating, managing, and optimizing Google Ads campaigns across Display and Video networks to drive App & Streaming services distribution and achieve strategic marketing goals.
Oct 2023 - Mar 2025
Digital Marketing PPC Executive
Tombola / Gibraltar
As a Paid Search Executive, I have the responsibility to manage and execute effective campaigns in the UK and other European territories on the most important search engines and platforms.
Mar 2019 - Sep 2023
Senior Google Subject Matter Expert
Majorel / Kraków
As Google Ads specialist SME, my duties are ensure
that agents understand the root of the problem
and know how to solve the issues. In my role of SME Specialist in Billing, I review Credit/debit memos,
Refunds, Write-off, Invoice rebills and Courtesy credits to check financial services compliance.
Sending processes and projects to adequate teams; cooperating with Quality teams; escalating problems to the Credit team and participating in Training department’s meetings are also part of my duties. During my Role time, I also create processes, preparing trainings, shadowing and buddie’s sessions for agents & vendors to resolve solutions
for major incidents.
Apart, I created and leading actually an Audiovisual Project Team with other 3 employees to prepare and create visual projects for different departments in the corporate.
Sep 2017 - Mar 2019
Google Online Advertising Specialist
Majorel / Kraków
Google Ads PPC SEM Specialist in all advertising services including PPC, Shopping and Search Engine, official support for Google Ads, Analytics, etc
As Workflow Leader position I was coordinating a 45 people team divided in two cities, taking care of agents’ statuses & absences to prevent the incoming calls and chats to overflow our capacity.
Daily reporting of agents closed cases and updating the monthly review for the team leader.
Mar 2016 - Aug 2017
CMO (Marketing & Communication)
Travifood / Valencia
Co-founder of this Spain-based travel planning and booking startup blending food and Cultural Experiences. Responsible of the brand, performance and growth strategy.
Apr 2015 - Jul 2016
Marketing & Photography Manager
Agencia Aire / Granada
Responsible for the Communication and Marketing area of the AIRE Agency at the National level (Social Media, websites and databases).
Jun 2015 - Aug 2015
Audiovisual & Graphic Design
AIESEC International / Rotterdam
Responsible of Graphic Design and Visual Materials for AIESEC INTERNATIONAL and the International Congress in INDIA 2015. Materials like Videos, Presentations, 3D forms, Illustrations, photoshoped pictures, infographics, etc. I collaborated with Coca-Cola and Electrolux.
Apr 2015 - Jun 2016
Web Marketing Designer
Startups / Granada / Madrid
Social Media Manager, Audiovisual Content Creation, Web Design, Advertising Campaign Management, Brand Creation (Logos, Promotional Videos, Social Networks...) for companies like VISTECONCOCO, Profesiona, BOX & FOX and TalentOkey
Jun 2014 - Sep 2014
Marketing Communications Manager
Pakosław Palace Hotel / Poznan
Marketing Director and Community Manager at Pakosław Palace Hotel (Pakosław - Poznan) POLAND. Summer Exchange. Apart, I was working as a photographer for the Sous-sol Pakosław nightclub belonged to the hotel.
Education
2015-2016
Cinema, Camera & Digital Post-Production
Escuela Arte Granada
Management of all types of cameras, lighting, production, film direction, editing software and coloring.
Aug 2011 - Oct 2011
Advanced English B2
Rennert International / NEW YORK
Advanced level B2 course for preparation of official examination. Certified B2 written and spoken.
2009 - 2015
BBA Bachelor of Business Administration
University of Granada, Spain
Specialized in Business Marketing, Financial Management, Market Research and HHRR.
Software
google ads
google analytics
Photoshop
Illustrator
after effects
premiere
Google Sheets
HOSTINGS & WORDPRESS
CSS, PHP & HTML5
Notion
Professional Skills
Marketing
Problem Solving
Leadership
Creativity
Collaboration
Empathy
Testimonials
ENRIQUE PENICHET
CEO / BBOOSTER Ventures
He is a great guy, hardworking and very creative. In our Venture Accelerator we follow the policy of choosing the best and with the greatest entrepreneurial projection in Spain. With Álvaro and his team we were not wrong.
ANA SALDARRIAGA
PRESIDENT / AIESEC INTERNATIONAL 2015
It was a pleasure working with him as well as being a great friend. He had a quick adaptation to our international way of working and his creative ideas helped our message reach the whole world as we wanted.
Volunteering
Sep 2013 - Sep 2015
Member and Team Leader Communication & Marketing
Aiesec / Granada / Madrid
Responsible for AIESEC Social Media in Spain and coordinator for the different committees in the country. Amplifies the AIESEC brand on university campus, promoting directly to the student market.
Jun 2014
English Teacher Summer Camp
English Summer Camp / Poznan
Taught English to school and high school students, ranging from low basic, intermediate to advanced. 2 weeks during 24 hours. English lessons, sport and culture activities, and night supervition for kids.
Jul 2013 - Sep 2013
Global Community Development Program
Aiesec / Lublin
ACROSS THE SKYLINE. Exchange of culture, language, traditions and customs are the basis of our project. We focus on open international integration through interactive learning with a lot of fun.
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